Toastique opens second Atlanta location in Brickworks on Sept. 12

Toastique will open its second Atlanta cafe on Saturday, Sept. 12, in the new Brickworks development in West Midtown. The launch includes opening-day giveaways and a week of promotions as the health-focused franchise expands its breakfast, lunch and brunch footprint in Atlanta.

Why it matters: - Toastique’s Brickworks opening gives West Midtown another health-focused fast-casual option near Georgia Tech and Georgia State University. - The new cafe expands the brand’s Atlanta presence and adds another location for grab-and-go meals, coffee and cold-pressed drinks. - Local owner Andy Dakshina is positioning the store around transparent ingredients and made-from-scratch meals, which could appeal to students, professionals and post-workout customers.

What happened: - Toastique will open its second Atlanta location on Saturday, Sept. 12, at Brickworks in West Midtown. - The cafe is located at 1000 Marietta Street NW, Suite A-102, Atlanta. - The store will be open daily from 7 a.m. to 5 p.m. - The first 100 people in line on opening day will receive $50 in Toastique reward dollars with any toast purchase. - Customers outside the first 100 will receive a free drip coffee or small 12-ounce juice with any $10 purchase.

The details: - Toastique Atlanta – Brickworks will serve toasts, smoothies, smoothie bowls, coffee creations, cold-pressed juices, grab-and-go items and wellness shots. - The menu is built around breakfast, lunch and brunch. - Dakshina says the menu will use transparent ingredients and no artificial additives. - Dakshina said his own shift toward better health and ultra-distance running led him to Toastique and inspired him to open the franchise. - Opening-week promotions include: - Sunday, Sept. 13: Free drip coffee with any $10 purchase. - Monday, Sept. 14: $5 juice on tap with any purchase, 12 ounces. - Tuesday, Sept. 15: Free coffee or espresso drink with any purchase, excluding add-ins. - Wednesday, Sept. 16: $6 smoothies, 16 ounces, excluding add-ins. - More information is available at the store page. - The store is also posting updates on Instagram at @toastique and on Facebook at www.facebook.com/toastiquebrickworks.

Between the lines: - The location in Brickworks puts Toastique in a busy mixed-use development with built-in foot traffic. - The nearby universities and West Midtown workforce create a natural customer base for quick breakfast and lunch traffic. - Toastique is using giveaways and short-term discounts to drive opening-week awareness and repeat visits. - The brand’s health-first positioning fits a market where convenience and nutrition are both selling points.

What's next: - Toastique Brickworks will spend its first week trying to convert opening-day traffic into regular customers. - The Atlanta expansion could signal room for more Toastique growth in the city if the West Midtown location gains traction. - Toastique continues to market itself as a franchise built around approachable, accessible healthy eating.

The bottom line: - Toastique is betting that West Midtown shoppers want fast, health-forward food with enough variety to work for breakfast, lunch, coffee runs and post-workout stops.