Red Light Method opens East Cobb studio, expands Atlanta footprint

Red Light Method has opened its 16th location in East Cobb, adding a second Atlanta-area studio as the wellness franchise pushes deeper into a market it sees as a strong fit for its recovery-focused model. The opening underscores the brand’s broader nationwide growth, with more than 70 locations in development.

Why it matters: - Red Light Method is expanding in Atlanta, one of the brand’s target markets for fitness, recovery and longevity services. - The East Cobb studio gives the franchise a second location in the Atlanta area and adds to a system that now includes 16 open studios. - The opening shows consumer demand for bundled wellness services that can replace multiple standalone treatments.

What happened: - Red Light Method opened a new studio in East Cobb, a suburb of Atlanta, on July 13, 2026. - The opening brought the franchise to 16 locations. - The company also said more than 70 locations are in development nationwide. - Allison Beardsley, founder of Red Light Method and creator of Club Pilates, founded the franchise.

The details: - The East Cobb studio is located at 137 Johnson Ferry Road, Suite 2135, Marietta, Georgia 30068. - The studio’s core offering is a 25-minute medical-grade, FDA-cleared red light therapy session designed to support cellular health. - Red Light Method has an exclusive agreement with Contour Light, which the company describes as one of the only medical-grade red light systems with two FDA clearances for pain and inflammation relief and circumference reduction. - Depending on the studio, members may also have access to Power Plate training, Pilates reformer workouts, pulsed electromagnetic field therapy, exercise with oxygen therapy and infrared sauna. - Red Light Method says similar services can cost $150 to $250 per treatment elsewhere. - The franchise was designed to let members use multiple services several times a week for about a couple hundred dollars per month. - The company’s startup investment generally ranges from $350,000 to $450,000. - Red Light Method says it negotiates vendor relationships to lower equipment costs and does not take franchisor kickbacks on equipment purchases. - The brand also emphasizes a scalable operating model and comprehensive sales, marketing, training and operational support.

Between the lines: - Red Light Method is positioning itself as more than a red light therapy business; the pitch is a bundled wellness membership built around recovery, fitness and cellular health. - Beardsley framed the concept as a bridge between fitness and recovery, and said the model is meant to make services that can cost hundreds or thousands of dollars individually more accessible. - CEO Eric Tepper said the company is investing in systems that support franchisees from site selection through presale, opening and ongoing operations. - Tepper said East Cobb fits the brand’s target customer base because of its health-conscious population and focus on quality of life. - Beardsley said the company’s leadership culture is meant to feel collaborative and supportive, drawing on lessons from building Club Pilates.

What's next: - Red Light Method plans to keep expanding as it works through more than 70 locations in development. - The company will continue supporting the East Cobb ownership team as the studio builds its local customer base. - The brand is likely to keep leaning on franchise growth as its main path to national scale.

The bottom line: - Red Light Method is using East Cobb to deepen its Atlanta presence while pushing a franchise model built on premium wellness services at a lower monthly price point.